Google Ads Antitrust Arbitration: Your Questions Answered by Ashley Keller

If you’ve been hearing about Google Ads antitrust arbitration and wondering what it means for your business, the short videos below answer the questions that come up most often. They feature Ashley Keller, Senior Partner at Keller Postman LLC — the firm that pioneered mass arbitration as a way for harmed parties to actually get compensated when class actions are blocked.

Two federal courts have now ruled that Google is a monopolist, once in search and once in the ad-tech stack covering display and programmatic advertising. The damages over the relevant lookback period are estimated at around a quarter of a trillion dollars. But because Google buried mandatory arbitration clauses in its Ads terms of service, the only realistic path for an advertiser to recover overcharges is to file an individual arbitration claim.

In the videos below, Ashley walks through what Google did, how the overcharges work, what mass arbitration looks like in practice, and how to take the next step. Click any question on the right to load that video and read the transcript.